Marketing implications of traditional and ICT-mediated leisure activities
نویسندگان
چکیده
منابع مشابه
Marketing implications of traditional and ICT-mediated leisure activities
This study uses cluster analysis to relate demographic variables and leisure activities. A cluster analysis of subscribers and ex-subscribers of an Australian online DVD rental company yielded four clusters with significant differences in preferences for traditional and ICT-mediated leisure activities. For practitioners, the study illustrates how profiling customers on their leisure preferences...
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Background: The development of information and communication technology in various sectors of electronic economy, such as electronic marketing, has led to significant changes in attitudes and methods of service delivery that needs to address ethical issues in order to expand it; Therefore, the purpose of the research is to investigate the relationship between work ethics and Information and...
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Interactions driven by Information Communications Technologies (ICT) have gained significant acceptance and momentum in contemporary organisational settings, this is illustrated by their massive adoption and varied deployment across the various levels of an organisation’s hierarchy. The study looks into the dynamics of ICT-driven interactions and, distinctively, focuses on the manifestations an...
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BACKGROUND Participation in leisure activities strongly associates with health and well-being. Little research has explored the relationship between participation in leisure activities and constraints on breastfeeding mothers during leisure activities. The purposes of this study are: 1) to investigate constraints on breastfeeding mothers during leisure activities and participation in leisure ac...
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ژورنال
عنوان ژورنال: Behaviour & Information Technology
سال: 2012
ISSN: 0144-929X,1362-3001
DOI: 10.1080/01449290903121360